Difference between revisions of "Userlevel:Admin:Procedures:Send newsletter"
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== Prepare the content == | == Prepare the content == | ||
| + | *Under Posts create a '''new category''' under the Newsletters category. Name it using this format: "Newsletter YYYY-MM" | ||
*Write each story into a separate '''posts''' in WordPress and save them as '''drafts'''. | *Write each story into a separate '''posts''' in WordPress and save them as '''drafts'''. | ||
| − | **Tag them with both the '''Article''' category and | + | **Tag them with both the '''Article''' category and the '''new category''' you created above. |
**Write an excerpt in the '''Excerpt''' section. This will be the text written in the actual e-mail newsletter. | **Write an excerpt in the '''Excerpt''' section. This will be the text written in the actual e-mail newsletter. | ||
**Normally you don't want to cross-post them to Facebook/Twitter at this time. We will write a news item that automatically will be posted to Facebook/Twitter. | **Normally you don't want to cross-post them to Facebook/Twitter at this time. We will write a news item that automatically will be posted to Facebook/Twitter. | ||
| − | **The stories will be ordered by publishing date, the newest will be listed first (be careful not to set a future publishing date). | + | **The stories will be ordered by publishing date, the newest will be listed first (be careful not to set a future publishing date, then people won't be able to see the story!). |
*Find an '''image''' for each story and upload it in WordPress. | *Find an '''image''' for each story and upload it in WordPress. | ||
**Attach the image to the '''category''' with correct '''year/month''' name under the Newsletter category. You might need to add the year/month category first. | **Attach the image to the '''category''' with correct '''year/month''' name under the Newsletter category. You might need to add the year/month category first. | ||
Revision as of 16:32, 27 December 2011
Contents
Send a newsletter
The Process & People Involved
- Lora receives the stories from X for review and puts them into WordPress.
- Kathi then reviews them.
- Allan generates the final draft.
- Lora, Kathi, Jeremiah and Bob reviews the final draft.
- Allan sends it.
Prepare the content
- Under Posts create a new category under the Newsletters category. Name it using this format: "Newsletter YYYY-MM"
- Write each story into a separate posts in WordPress and save them as drafts.
- Tag them with both the Article category and the new category you created above.
- Write an excerpt in the Excerpt section. This will be the text written in the actual e-mail newsletter.
- Normally you don't want to cross-post them to Facebook/Twitter at this time. We will write a news item that automatically will be posted to Facebook/Twitter.
- The stories will be ordered by publishing date, the newest will be listed first (be careful not to set a future publishing date, then people won't be able to see the story!).
- Find an image for each story and upload it in WordPress.
- Attach the image to the category with correct year/month name under the Newsletter category. You might need to add the year/month category first.
Send the newsletter
- Publish each of the posts in WordPress
- Generate the actual e-mail content ("mail content") by running the Generate newsletter script.
- Go lookup the mail content and verify that it looks as desired.
- Use the mass mailing system to select the query, the mailing content, and then send the newsletter.
- Make a news post telling about the new newsletters that has been published.
- Ensure you cross-post the news item to Facebook/Twitter.
