Userlevel:Admin:Procedures:Send newsletter
From ShareHim Documentation
Revision as of 16:41, 27 December 2011 by Allan Jensen (Talk | contribs)
Contents
Send a newsletter
The Process & People Involved
- Lora receives the stories from X for review and puts them into WordPress.
- Kathi then reviews them.
- Allan generates the final draft.
- Lora, Kathi, Jeremiah and Bob reviews the final draft.
- Allan sends it.
Prepare the content
- Under Posts create a new category under the Newsletters category. Name it using this format: "Newsletter YYYY-MM"
- Write each story into a separate posts in WordPress and save them as drafts.
- Tag them with both the Article category and the new category you created above.
- Write an excerpt in the Excerpt section. This will be the text written in the actual e-mail newsletter.
- Normally you don't want to cross-post them to Facebook/Twitter at this time. We will write a news item that automatically will be posted to Facebook/Twitter.
- The stories will be ordered by publishing date, the newest will be listed first (be careful not to set a future publishing date, then people won't be able to see the story!).
- Find an image for each story and upload it in WordPress (under the Media menu).
- Attach the image to the category with correct year/month name under the Newsletter category. You might need to add the year/month category first.
- Edit each post to set the corresponding image as the featured image.
Send the newsletter
- Publish each of the posts in WordPress
- Generate the actual e-mail content ("mail content") by running the Generate newsletter script.
- Go lookup the mail content and verify that it looks as desired.
- Use the mass mailing system to select the query, the mailing content, and then send the newsletter.
- Make a news post telling about the new newsletters that has been published.
- Ensure you cross-post the news item to Facebook/Twitter.
